Custom builds
for real problems.
Sometimes a website isn't the answer. It's a plugin that saves your team ten hours a week. A dashboard that pulls three tools into one view. An integration between two systems that were never meant to talk. If it needs to be built and off-the-shelf won't cut it, this is where we start.
What it is
The everything-else category.
Every project we take on that isn't a website ends up here. Sometimes that's a WordPress plugin extending a client's site. Sometimes it's a custom internal tool your team logs into every day. Sometimes it's the thing that connects your CRM to your billing system to your email list, so nothing has to be entered three times.
Scope varies wildly. Timelines vary wildly. What stays constant: we scope tight, build small, ship early, and iterate. No six-month waterfall projects with no working software to show for it..
The process
Different kinds of work.
WordPress
Custom WordPress development that extends a site's behavior, think custom post types, specialized admin tools, front-end features. Reusable across sites when it makes sense.
2–6 weeksIntegrations
Connect two or more systems that need to share data; CRM to email, form submissions to a database, e-commerce to accounting. If it has an API, we can talk to it.
1–6 weeksDashboards
Internal tools that pull data from multiple places into one view. For teams that spend too much time context-switching between browser tabs to answer basic questions.
1–6 weeksMigrations
Moving a site or database from one platform to another. Ten years of content out of a legacy CMS, into something modern, without losing URLs or breaking search rankings.
2–8 weeksCustom
Standalone web based apps for specific problems. Event submission systems, mapping tools, member portals. Built to spec, deployed to production, handed off with documentation.
8–24 weeksDeliverables
What every engagement includes.
Working Software
The actual thing, running in production, doing what it's supposed to do. Not a proof of concept — the finished tool your team can start using.
Source Code
Your code, on your GitHub or ours. No lock-in, no black boxes. Another developer could pick it up and continue the work if they had to.
Documentation
How it works, how to run it, how to change it. Written for humans, not just for other developers who already know what they're looking at.
Handoff Session
A working call with whoever's going to use, maintain, or extend the thing. We walk through it, answer questions, make sure it's understood.
When it's right
Apps + Tools is for you if…
You've looked at off-the-shelf software and none of it does what you actually need.
Your team is doing the same manual task every week that could be automated by something small and specific.
You have a WordPress site that needs to do something WordPress doesn't do out of the box.
You have a rough idea and need a partner who can help you figure out whether it's actually worth building.
Let's build the thing.
A short intro call, then we send you a proposal within a week. No pressure, no long sales cycle.