Map the terrain
before the build.
Every good route starts with a good map. Before we write a line of code or draw a pixel, we spend real time understanding your organization, your audience, and what success actually looks like. Strategy is how we make sure the site we build is the site you need.
What it is
A structured discovery.
Strategy is a fixed-scope, fixed-timeline engagement that ends with a clear picture of what to build, why, and in what order. We interview stakeholders, audit what you have, look hard at your competition, and translate everything into a document your whole team can rally around.
This isn't a discovery-flavored sales pitch. It's a real deliverable — the same brief we'd use internally to plan the build phase, whether we do that work or someone else does.
The process
Five stages. Six weeks. One document.
Listen
Stakeholder interviews. We meet with decision-makers, current users, and the people who wish the current site did something different. Usually 6–8 conversations.
Week 1Audit
Technical review of the current site. Analytics, SEO, content, accessibility, performance. What's earning its keep, what isn't.
Week 2Survey
Competitive and comparative research. Who's doing this well? Who isn't? What conventions matter and where can you break them?
Week 3Draft
Sitemap, content model, key page structures, brand direction. Strategy becomes concrete — you can see what the site will actually be.
Weeks 4–5Deliver
A written strategy brief, a phased build roadmap, and a working session with your team to hand it all off.
Week 6Deliverables
What you walk away with.
Strategy Brief
A written document covering audience, goals, positioning, content strategy, technical direction, and success metrics. Typically 30–50 pages.
Site Architecture
Sitemap, content model, page-type definitions, and navigation structure. The blueprint any team can build from.
Build Roadmap
A phased plan showing what gets built when, how long each phase takes, and what resources it requires.
Working Session
A full-day handoff with your team. We walk through everything, answer questions, make sure the brief is usable — not a report that gets filed away.
When it's right
Strategy is for you if…
You're planning a full site rebuild and want to be sure you're building the right thing.
Your current site works technically but isn't driving the outcomes you need — leads, applications, engagement, subscriptions.
Your organization has grown or shifted, and the site no longer reflects who you are or what you do.
You need a document that gets your board, team, or funders aligned before you spend on a build.
Let's build the Map.
A short intro call, then we send you a proposal within a week. No pressure, no long sales cycle.