Bill Segars Just Got the Order of the Palmetto

Bill Segars Just Got the Order of the Palmetto

The Order of the Palmetto is the highest civilian honor the state of South Carolina gives out. The governor hands them out personally. The list of past recipients is long and includes a lot of names you’d recognize from history books and highway signs. Last week, Bill...
The Web Was Better In 2001. Fight Me.

The Web Was Better In 2001. Fight Me.

Okay. We admit it. Headline is a little hot. We’re not here to actually argue that the modern web is a disaster. We like fast sites. We like real responsive design. We like being able to buy anything in six seconds. We like TLS. We even, grudgingly, like React. But we...
What Stewardship Actually Looks Like Month To Month

What Stewardship Actually Looks Like Month To Month

Most agencies call it a “maintenance retainer.” Some call it “monitoring.” A few of the fancier ones call it “digital operations.” We call it stewardship, which started as a brand decision and ended up being an accurate description of what the work actually is. A lot...
Rebuilding a Small Shop From Scratch

Rebuilding a Small Shop From Scratch

This is a case study about a small manufacturer. The name doesn’t matter for our purposes, so we’re not using it. What matters is that the project is the kind we do a lot of, for the kind of client we work best with, and the lessons it taught us apply to pretty much...
Stop Calling It A “Redesign.”

Stop Calling It A “Redesign.”

The word poisons the project before it starts. We’ve been saying this to clients for a few years now and getting pushback every time, so we’re going to make the case here in writing. Here’s the problem. When you tell your team you’re doing a redesign, everyone in the...