by p3_admin | Oct 25, 2026 | DevOps, Process
Most agencies call it a “maintenance retainer.” Some call it “monitoring.” A few of the fancier ones call it “digital operations.” We call it stewardship, which started as a brand decision and ended up being an accurate description of what the work actually is. A lot...
by p3_admin | Oct 25, 2026 | Process
This is a case study about a small manufacturer. The name doesn’t matter for our purposes, so we’re not using it. What matters is that the project is the kind we do a lot of, for the kind of client we work best with, and the lessons it taught us apply to pretty much...
by p3_admin | Oct 25, 2026 | Process
The word poisons the project before it starts. We’ve been saying this to clients for a few years now and getting pushback every time, so we’re going to make the case here in writing. Here’s the problem. When you tell your team you’re doing a redesign, everyone in the...
by p3_admin | Oct 25, 2026 | Process, Trail Report
Denali National Park and Preserve covers six million acres of Alaska. The mountain itself, which they used to call McKinley, is the tallest in North America. Twenty thousand three hundred and ten feet. You can see it from a hundred miles away on a clear day. The thing...
by p3_admin | Oct 25, 2026 | Process
We used to think discovery was a luxury. A thing you did on big projects. A line item you could trim when the budget got tight. The client would push back on the two weeks of workshops and interviews and we’d shrug and say okay, we’ll figure it out as we go. Then we’d...
by p3_admin | Oct 25, 2026 | Featured, Process
We’ve launched more sites than we can count. Somewhere around year ten, we started to notice a pattern. The ones we’re proudest of aren’t the biggest, the flashiest, or the ones we won awards for. They’re the ones where we said “no” more often than we said “yes.” That...
