05Field Notes 10 entries · est. 2003

Field Notes.

Essays, case studies, and observations from the trail. Some are about the work. Some are about the process. Some are about a bad decision we made so you don't have to.

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05b Essays

Essays

The Web Was Better In 2001. Fight Me. Design

Oct 25, 2026·7 min

The Web Was Better In 2001. Fight Me.

We admit it, headline is a little hot. We’re not going to actually argue that the modern web is a disaster. But we started doing this in 2003, which means we remember the tail end of what the web was like before everything got consolidated and templated and optimized to within an inch of its life. And we miss some of it.